In my final reflection of this class and everything I’ve learned I find myself actually being grateful for the knowledge I have acquired. Unfortunately I can’t cay that as often as I’d like for the classes I’ve taken so far. I’ve learned a lot about the media, I’ve had my expectations met, I’ve seen the differences of how I see the media and how the world sees it and I’ve discovered how it all fits into the Lord’s plan for us.
What have I learned about the media? I’ve learned that you really can’t always trust what you see. After working on the media issue dealing with photographs and the ethics of manipulating them I now know that most pictures you see in advertisements have been altered in some way. I always knew that was out there but I never knew the frequency of it. I’ve learned to be a little more skeptical about what I see advertised. I also learned a great deal about the origins of the media; how it started and who influenced it. It was actually pretty interesting to learn who actually invented the television (Farnsworth) and that he was LDS. I’ve learned that public relations isn’t looked on as favorably by other communication fields but is a very valuable service to businesses. I’ve learned the social value of freedom of speech and the press. I now know the democracy needs journalistic excellence to keep citizens informed. I understand that media has a dramatic impact on society whether it be television viewing by children or hidden messages in adult advertisements. One very interesting lesson that sticks out in my mind is when Dr. Robinson showed the class the ads with the word “sex” spelled in them but not where you see it right away. I couldn’t believe that was actually a method used by companies to get people to buy their products. I now look for that in advertisements.
My expectations coming into this class were not very high considering it is a 101 class. I expected decent discussions in class and tedious projects and homework. I’m taking this class for a minor and I really just wanted to get through it. However, my expectations were not met. They were exceeded. The discussions in this class were all very interesting and I rather enjoyed them. I enjoy when teachers can go on tangents and it is not taboo. Dr. Robinson did an excellent job of including the class and finding out what we were thinking instead of just throwing history facts at us the whole time. My expectations of the projects and papers were also exceeded. I have been very impressed with the group presentations and how professional they are. The students haven’t treated this like a lower level class and I have enjoyed that.
In my comparison with how the world sees the media to how I do I’ve noticed some differences and similarities. I think the world and I are both skeptical of ads. I think we are different in what sells us. For example, sex doesn’t sell me the same way it does the world. Furthermore, after this class I understand more clearly how it all fits into the Lord’s plan for us. I see now that the different forms of media and advertisements give us a chance to exercise our agency, as well listen to the Spirit when something misleading or deceptive is being portrayed as good. The media can be a tool for much good and righteousness as well as being a tool for destruction and evil. It is up to us to think critically about what we see and hear.
Tuesday, December 16, 2008
Sunday, December 14, 2008
The Good, The Bad, The Ads
Advertisements are meant to get our attention and encourage us to buy a certain product or service. Many ads are very helpful, letting you know where a good deal is and where a certain product can be found. However there are some pretty weird ones out there too. The first bad ad I found is actually one of an advertising company. "Virtus Communications" creates advertisements for companies to help them get noticed. However this particular ad I couldn't even figure out what their angle was that they are trying to portray. Yeah its different. But creepy. The second bad ad I found advertises a funeral home. Not the hardest thing to advertise of course but this one seems to cross the line as well. "Memory Garden" puts the fun back in fun-eral. Now, I don't know about you but I don't remember the last time I had "fun" at a funeral. Also creepy.
On the plus side there are some good advertisements out there. This one from Benetton shows the similarities between the races. I thought it shows that on the inside, we're all the same. The photo of the three kids sticking their tongues out also shows that kids are the same. It shows simplicity. Another great ad that shows how powerful the zoom on a camera is comes from "Kodak". The ad that has a man standing very close to a lion. I liked this ad also because its simple and it gets the point across.
Advertising is very effective. I was influenced to buy a PlayStation 3 because of the games I saw that were available for it on TV. And in contrast, advertising can be very ineffective when I watched an ad showing me that if I used a certain shaving cream that I would get promoted and a beautiful Swedish woman would fall in love with me. I just laughed at it because it doesn't matter what kind of shaving cream you use. It was ridiculous.
On the plus side there are some good advertisements out there. This one from Benetton shows the similarities between the races. I thought it shows that on the inside, we're all the same. The photo of the three kids sticking their tongues out also shows that kids are the same. It shows simplicity. Another great ad that shows how powerful the zoom on a camera is comes from "Kodak". The ad that has a man standing very close to a lion. I liked this ad also because its simple and it gets the point across.
Advertising is very effective. I was influenced to buy a PlayStation 3 because of the games I saw that were available for it on TV. And in contrast, advertising can be very ineffective when I watched an ad showing me that if I used a certain shaving cream that I would get promoted and a beautiful Swedish woman would fall in love with me. I just laughed at it because it doesn't matter what kind of shaving cream you use. It was ridiculous.
TV
After tracking my television watching for a week I've learned that I watch most when I feel like I really need to escape. Sometimes I have a lot f homework or upcoming test that is causing me stress and I just want to stop thinking about it. Really, to stop thinking in general. That's what TV does for me. I learned about television that most of the commercials are aimed at women. I started counting the number of commercials for women vs. the number for men and I was amazed the it was close to an 8 to 1 ratio. Interesting.
Many networks often appeal to the lowest common denominator in order to offend no one. Programs like FOX I think do just that. There are some shows on there that definitely appeal to the lowest common denominator. I think the network CBS and ABC tend to have a little more varied shows to appeal to certain groups of people.
Many people say that television has had a greater impact on society than any other form of media. Whether or not this is true could be a tough argument. I think it has affected modern society more than any other media form. But looking at society broadly, I might say the written word has affected it more.
Many networks often appeal to the lowest common denominator in order to offend no one. Programs like FOX I think do just that. There are some shows on there that definitely appeal to the lowest common denominator. I think the network CBS and ABC tend to have a little more varied shows to appeal to certain groups of people.
Many people say that television has had a greater impact on society than any other form of media. Whether or not this is true could be a tough argument. I think it has affected modern society more than any other media form. But looking at society broadly, I might say the written word has affected it more.
Thursday, December 11, 2008
Image Consulting
Is image consulting ethical? To be honest its kind of a grey area question. Some might say sure its ethical, whats wrong with improving the image of a company or a person? Don't we all do that to ourselves every morning before we go out? On the flip side, wouldn't it be considered wrong to change the image and distort the truth of what a company really is and does?
Like most things I would say when you cross the line of distorting the truth is when it could be considered unethical. And in each case that really is a judgment call.
Promotional exaggerations such as Tom Thumb and Jenny Lind do exist today. PR for the purpose of financial gain exists in most every company today. You could consider exaggerated claims in ads that picture models with perfect bodies that are created using airbrush techniques and photoshop. While not the same method as Barnum did for Tom Thumb but the same principle.
Like most things I would say when you cross the line of distorting the truth is when it could be considered unethical. And in each case that really is a judgment call.
Promotional exaggerations such as Tom Thumb and Jenny Lind do exist today. PR for the purpose of financial gain exists in most every company today. You could consider exaggerated claims in ads that picture models with perfect bodies that are created using airbrush techniques and photoshop. While not the same method as Barnum did for Tom Thumb but the same principle.
Censoring CBS
If I had to say there were five things that are inappropriate for television I would have to work very hard to narrow the list down to only five. I can think of many things that I would rather not see on TV each night during prime time. But the five most inappropriate things would have to be:
1. Nudity. There is absolutely no place for nudity on television. Pornography is completely wrong and disrespectful and is actually a disease that breaks up families and destroys the souls of men. There is no place for the filth on TV. Children shouldn't have to have their eyes shielded by parents if ever something is shown that wasn't expected. I would censor that first.
2. Sexual Content. This just about goes hand in hand with the first thing. It is just so inappropriate and unnecessary. What happens behind closed doors should stay there. There are many other ways to make a show exciting and interesting without having to include sex. It isn't needed whatsoever.
3. Swearing. This is one that I'm sure I would have to be careful in fully censoring. Most people swear and "hell" or "damn" aren't necessarily offensive to the general public. While I wouldn't mind not having to hear them I know if I worked for CBS they would think differently than me at censoring every swear word. So I would compromise with them and censor the very offensive words and phrases.
4. Drugs. Illegal drugs should not be shown or portrayed as being normal or accepted. Drug use also has no needed place on television.
5. Excessive Violence. Anything that would require a mature audience probably isn't needed on TV. Gore and bloody violence isn't necessary to get a point across. Children would be a lot less likely to turn to violence if they weren't shown how to do it every time they turn the TV on. I would censor excessive violence as well.
1. Nudity. There is absolutely no place for nudity on television. Pornography is completely wrong and disrespectful and is actually a disease that breaks up families and destroys the souls of men. There is no place for the filth on TV. Children shouldn't have to have their eyes shielded by parents if ever something is shown that wasn't expected. I would censor that first.
2. Sexual Content. This just about goes hand in hand with the first thing. It is just so inappropriate and unnecessary. What happens behind closed doors should stay there. There are many other ways to make a show exciting and interesting without having to include sex. It isn't needed whatsoever.
3. Swearing. This is one that I'm sure I would have to be careful in fully censoring. Most people swear and "hell" or "damn" aren't necessarily offensive to the general public. While I wouldn't mind not having to hear them I know if I worked for CBS they would think differently than me at censoring every swear word. So I would compromise with them and censor the very offensive words and phrases.
4. Drugs. Illegal drugs should not be shown or portrayed as being normal or accepted. Drug use also has no needed place on television.
5. Excessive Violence. Anything that would require a mature audience probably isn't needed on TV. Gore and bloody violence isn't necessary to get a point across. Children would be a lot less likely to turn to violence if they weren't shown how to do it every time they turn the TV on. I would censor excessive violence as well.
Curbing Freedom of Speech
While I was trying to think of a situation in which a personal or public expression went to far I began thinking of the ads against Proposition 8. One in particular stuck out in my mind of a commercial in which two supposed missionaries of the LDS church were portrayed as breaking into a lesbian couple's home and tearing up their marriage certificate and thus officially "stealing their rights".
Now of course freedom of speech means that the Courage Campaign who funded the ad are able to express their views and even outrage for the legal passing of Proposition 8. However, their is a law against slander. The Courage Campaign was smart though, they never mentioned the name of the LDS church only led viewers to understand that was who was being represented. I for one think it's flat out wrong that this commercial would be allowed to be aired. The LDS church as an organization did not spend a single dime on funding the passing of Proposition 8. It did encourage its members to stand up for what they know to be right. And that meant giving time, energy and even money to support the proposition. I would remedy this situation in court. Fortunately the LDS church is a lot better than me and doesn't tend to sue people over wrong doing, instead takes the higher road of turning the other cheek.
Now of course freedom of speech means that the Courage Campaign who funded the ad are able to express their views and even outrage for the legal passing of Proposition 8. However, their is a law against slander. The Courage Campaign was smart though, they never mentioned the name of the LDS church only led viewers to understand that was who was being represented. I for one think it's flat out wrong that this commercial would be allowed to be aired. The LDS church as an organization did not spend a single dime on funding the passing of Proposition 8. It did encourage its members to stand up for what they know to be right. And that meant giving time, energy and even money to support the proposition. I would remedy this situation in court. Fortunately the LDS church is a lot better than me and doesn't tend to sue people over wrong doing, instead takes the higher road of turning the other cheek.
Wednesday, December 10, 2008
Movies
There are many reasons why one could assume the amount of sex and violence are increasing in the movies today. Perhaps the movies are simply appealing to the masses. Perhaps society is becoming increasingly more numb and we need bigger explosions and more scandalous women to get our attention. Or maybe its just that the values of the movie writers and directors simply just don't match our own. Whatever the reason may be, its obvious that movies just ain't what they used to be.
Many studies have been done on the increase of violent crimes and divorce rates in the recent decades. One might argue that these statistics are a result of the media teaching children lower values. Or is it our lower values that have caused the movies to reflect our own promiscuity? I would argue that this is a case of Hollywood force feeding society and we, as a society, simply accepting what we are given. I know many good people in and out of the LDS faith that have good morals and are offended at the road the movies and the media have taken.
If I were a movie producer I would make a movie that actually had a real story line. How many times have we been watching a movie whether it be action or horror or drama and have been able to predict what would happen and who the bad guy would be? Now I'm not going to be a hypocrite and say violence in movies doesn't belong. Real life is violent. Now is there a line that is more often than not that is crossed by having too much violence? Of course. Can a movie be good without violence? Sure, why not? But to say it has no place in entertainment in my opinion would be going too far. I mean, I am a guy. Explosions have been an area of awe since I first saw fireworks. I don't know why, they're just cool.
Many studies have been done on the increase of violent crimes and divorce rates in the recent decades. One might argue that these statistics are a result of the media teaching children lower values. Or is it our lower values that have caused the movies to reflect our own promiscuity? I would argue that this is a case of Hollywood force feeding society and we, as a society, simply accepting what we are given. I know many good people in and out of the LDS faith that have good morals and are offended at the road the movies and the media have taken.
If I were a movie producer I would make a movie that actually had a real story line. How many times have we been watching a movie whether it be action or horror or drama and have been able to predict what would happen and who the bad guy would be? Now I'm not going to be a hypocrite and say violence in movies doesn't belong. Real life is violent. Now is there a line that is more often than not that is crossed by having too much violence? Of course. Can a movie be good without violence? Sure, why not? But to say it has no place in entertainment in my opinion would be going too far. I mean, I am a guy. Explosions have been an area of awe since I first saw fireworks. I don't know why, they're just cool.
Monday, October 20, 2008
You're listening to KBYU...
Radio is the most personal media. Five stations here in Utah that I picked to listen to are KALL on 910 AM, KONY 101.1 FM, KSOP 104.3, KUBL 93.3, and KTKK 610 AM. KALL and KTKK are talk radio stations and the rest are country. The target audience for KALL and KTKK are about the same, as well as their advertising, seeking middle aged men and women of a conservative persuasion. KONY, KSOP and KUBL are all country stations with a target audience of really anyone that likes country music. The types of advertising on each range from local concerts to car dealers to department store sales. I couldn't really tell a difference in if one station had more of this kind of advertising than that. They all generally spoke about the same thing. I suppose what makes each station successful is their advertising to their target audience. The better the targeted audience then the more the advertising money.
Radio is the most personal media for a number of reasons. Radios for the most part, are local media sources. Often times people have opportunities to meet the disc jockeys at local events. It is more of a community feel. Also feedback to the radio stations is nearly instantaneous. All someone would need to do is call in and they can be on the radio and talk to the DJ. That makes it very personal. Music plays a huge role in radio. Music is entertainment. And that is one of the major purposes of media. And fulfilling another role of media, information, talk radio is also very popular. People desire to be informed. Not everybody has time to read the paper everyday to find out what's going on in the world. But everybody drives. To work or to school, we all have places to go. And that is the perfect time to get informed. Hence, talk radio thrives.
Radio is the most personal media for a number of reasons. Radios for the most part, are local media sources. Often times people have opportunities to meet the disc jockeys at local events. It is more of a community feel. Also feedback to the radio stations is nearly instantaneous. All someone would need to do is call in and they can be on the radio and talk to the DJ. That makes it very personal. Music plays a huge role in radio. Music is entertainment. And that is one of the major purposes of media. And fulfilling another role of media, information, talk radio is also very popular. People desire to be informed. Not everybody has time to read the paper everyday to find out what's going on in the world. But everybody drives. To work or to school, we all have places to go. And that is the perfect time to get informed. Hence, talk radio thrives.
Extra! Extra! Read all about it!
Many metropolitan daily newspapers have lost circulation and shutdown. It's true. And who is the culprit that is killing off these papers? Well, it would appear that the electronic media is holding the smoking gun. And we the people are the ones who loaded it. It is our lack of going out and buying the paper, subscribing to the daily news that has moved advertising money away from the print journalism and onto the web. The New York World and The New York Tribune just to name a few, have folded and gone under.
They call it "citizen journalism". Blogging has become a full on competitior with the big wig newspapers. Your everyday citizen can be just as active of a journalist as anyone these days. Many of the so called "real journalists" look down on this form of journalism claiming it isn't real journalism. But that doesn't change the fact that many people are going to these citizen journalists for their news which is hurting the metropolitan daily newspapers.
However on the local level, people seem to rather just get their news from the local paper. Most likely there is no one that blogs about little Timmy hitting the homerun at the t-ball game last weekend anyway, so there is no real competition for community papers. As to the real reason why local papers are booming I can't nail down one exact reason. Maybe there's just a lot of parents that love to see little Timmy's up and coming athletic abilities.
They call it "citizen journalism". Blogging has become a full on competitior with the big wig newspapers. Your everyday citizen can be just as active of a journalist as anyone these days. Many of the so called "real journalists" look down on this form of journalism claiming it isn't real journalism. But that doesn't change the fact that many people are going to these citizen journalists for their news which is hurting the metropolitan daily newspapers.
However on the local level, people seem to rather just get their news from the local paper. Most likely there is no one that blogs about little Timmy hitting the homerun at the t-ball game last weekend anyway, so there is no real competition for community papers. As to the real reason why local papers are booming I can't nail down one exact reason. Maybe there's just a lot of parents that love to see little Timmy's up and coming athletic abilities.
Read it and weep!
So I asked ten of my closest friends how many books they've read in the last 6 months. Surprisingly, more than I would have guessed. On average the group I asked read 3.85 books in the last 6 months. Considering I've read maybe one in the last 6 months, I thought that average was pretty good. Only one person answered zero. The majority of the people said they had read self help or self improvement books followed by novels then textbooks and the scriptures. My sample group is made up of people obviously like me. Religious students who are ambitious and looking to improve. I'm not sure if this would necessarily be an accurate portrayal of society because most of society isn't made up of students reading textbooks or entrepenuers looking for self help in the business world.
Depending on the cost would greatly change which form of textbook I would want. If electronic textbooks were free or cheaper I would greatly desire them. Actually, I think would prefer electronic over regular anyway. It would make it a lot easier to bring your books to class if all you ahd to do was bring your laptop.
However for leisure reading I would prefer goold old fashioned books. Just holding the book, turning the pages and relaxing with it. Nobody wants to curl up with a good laptop for reading the latest John Grisham novel.
Depending on the cost would greatly change which form of textbook I would want. If electronic textbooks were free or cheaper I would greatly desire them. Actually, I think would prefer electronic over regular anyway. It would make it a lot easier to bring your books to class if all you ahd to do was bring your laptop.
However for leisure reading I would prefer goold old fashioned books. Just holding the book, turning the pages and relaxing with it. Nobody wants to curl up with a good laptop for reading the latest John Grisham novel.
Magazines
So I pick up a Glamour magazine with much shame and zero confidence. Of course, I also pick up Street Rods, Surfer and a motorcycle magazine just for good measure. And the typical reader of this shameful magazine (which I so quietly picked up) is really a typical person.
First of all, this person is obviously female. Why would any male read this magazine unless a class tricked him into it? This woman reading this magazine is most likely in her 30's to maybe low 50's. The reason for this is the many ads for clinique age defense moisturizer cream. Apparently the target audience is old enough to have those unsightly wrinkles. So we have a middle aged woman so far. From the cover of the magazine I would say this woman is incredibly interested in how to "please her man". She's quite possibly married. She is either extemely self conscious or extremely self absorbed because of all the diet programs, make-up ads, fashion tips and clothing apparel ads. I also believe she is most likely a mother because there are also some cooking tips which aren't directly related to a new diet. I would also picture this woman being a mother because of the "free and easy stress cures". So we have a middle aged, insecure, sexually active, slightly self absorbed (maybe more), wife and mother.
The impact the electronic media has had on the magazine industry I believe is really just beginning. With the introduction of blogging, twitter, netvibes, magazines online and various other forms of electronic media I believe there will be a very big impact on not only the magazine industry but all written forms of media including newspapers and books. Magazines were originally devastated by television but made a strong comeback. I can see many magazine pouring a lot of energy into online versions of their former selves. However I do not forsee them disappearing altogether from the shelves at stores. Many times we don't have easy access to the electronic media. For example, while traveling I always buy a magazine. I own a laptop but still enjoy flipping through the pages while flying through the air. Therefore I think the magazine will survive the electronic media revolution. But will need to adapt once again.
First of all, this person is obviously female. Why would any male read this magazine unless a class tricked him into it? This woman reading this magazine is most likely in her 30's to maybe low 50's. The reason for this is the many ads for clinique age defense moisturizer cream. Apparently the target audience is old enough to have those unsightly wrinkles. So we have a middle aged woman so far. From the cover of the magazine I would say this woman is incredibly interested in how to "please her man". She's quite possibly married. She is either extemely self conscious or extremely self absorbed because of all the diet programs, make-up ads, fashion tips and clothing apparel ads. I also believe she is most likely a mother because there are also some cooking tips which aren't directly related to a new diet. I would also picture this woman being a mother because of the "free and easy stress cures". So we have a middle aged, insecure, sexually active, slightly self absorbed (maybe more), wife and mother.
The impact the electronic media has had on the magazine industry I believe is really just beginning. With the introduction of blogging, twitter, netvibes, magazines online and various other forms of electronic media I believe there will be a very big impact on not only the magazine industry but all written forms of media including newspapers and books. Magazines were originally devastated by television but made a strong comeback. I can see many magazine pouring a lot of energy into online versions of their former selves. However I do not forsee them disappearing altogether from the shelves at stores. Many times we don't have easy access to the electronic media. For example, while traveling I always buy a magazine. I own a laptop but still enjoy flipping through the pages while flying through the air. Therefore I think the magazine will survive the electronic media revolution. But will need to adapt once again.
Mass Communication Effects
Do stereotypes exists in the media today?
I would of course argue yes and no. You might wonder why I take this stance when the obvious answer would be a simple yes. However there are a number of reasons why I take this stance.
The answer is yes because there are so many instances where the advertising in the media will portray an image of a certain gender, age, ethnic group, etc. that is not accurate with the majority of that type of people. For example, the snickers ad of an old woman underneath the coffee table holding it up because there is nothing else of use she can do. She's old and useless. That is the message. That is the steroetype of old people. But is that consistent? Obviously not. My grandparents are still very active. And you might also take the general authorites of the church. President Hinckley was extremely active despite his age. Therefore, the answer would be yes, stereotypes do exist in the media.
In contrast, the answer could be no as well. Are there elderly people that serve no purpose to their community and to society as a whole today? Well, anyone that visits a nursing home might think that these people do seem, forgive the bluntness, to be a drain on society. There is no longer anything productive they can do. Therefore, the stereotype in the Snickers ad would be accurate, which would no longer make it a stereotype. It would be an accurate portrayal of the age.
What might happen if people begin to overly distance themselves from the reality of the outside world? Are there examples of where this has already happened?
They could be called hermits. Recluses. People who abandon the outside world to stay inside of their homes. Completely cutoff from reality. They lose themselves in their imaginations, their fantasies and their so called dreams. There have been instances where people distancing themselves from reality has resulted in the very worst outcome, death. A man in China after a 3 day gaming binge on an internet game died from exhaustion. He totally cut himself off from reality and lost himself in this fantasy world. And it ended in his death.
I would of course argue yes and no. You might wonder why I take this stance when the obvious answer would be a simple yes. However there are a number of reasons why I take this stance.
The answer is yes because there are so many instances where the advertising in the media will portray an image of a certain gender, age, ethnic group, etc. that is not accurate with the majority of that type of people. For example, the snickers ad of an old woman underneath the coffee table holding it up because there is nothing else of use she can do. She's old and useless. That is the message. That is the steroetype of old people. But is that consistent? Obviously not. My grandparents are still very active. And you might also take the general authorites of the church. President Hinckley was extremely active despite his age. Therefore, the answer would be yes, stereotypes do exist in the media.
In contrast, the answer could be no as well. Are there elderly people that serve no purpose to their community and to society as a whole today? Well, anyone that visits a nursing home might think that these people do seem, forgive the bluntness, to be a drain on society. There is no longer anything productive they can do. Therefore, the stereotype in the Snickers ad would be accurate, which would no longer make it a stereotype. It would be an accurate portrayal of the age.
What might happen if people begin to overly distance themselves from the reality of the outside world? Are there examples of where this has already happened?
They could be called hermits. Recluses. People who abandon the outside world to stay inside of their homes. Completely cutoff from reality. They lose themselves in their imaginations, their fantasies and their so called dreams. There have been instances where people distancing themselves from reality has resulted in the very worst outcome, death. A man in China after a 3 day gaming binge on an internet game died from exhaustion. He totally cut himself off from reality and lost himself in this fantasy world. And it ended in his death.
Friday, September 26, 2008
Communication Model
Communication is the process by which messages are formulated, exchanged and interpreted in attempts to gain shared meaning. Using the Communication Model we see more clearly how this shared meaning is obtained.
The Newspaper Article
The channel would be the newspaper itself containing the article. The sender in the newspaper article could well be the journalist himself. He wrote the article and is the one attempting to share it with others. The message itself is the article that he wrote. Of course there is noise which interrupts this message. The noise could easily be semantic, enviromental or internal. The receiver in this model would be the reader/readers that the journalist was attempting to reach. Feedback isn't always as easy to get with a newspaper article however there are some types of articles in which the readers can respond to the article with a letter to the paper and the paper publishes it. The feedback also passes through noise where their intentions might be misinterrpreted by the journalist. Finally shared meaning is obtained through the nespaper article.
The Magazine Article
The channel here is the magazine itself that contains the article. The sender in the magazine article is logically the writer of the article. The message, like in the newspaper, is also the article itself. If the receiver doesn't understand the writer's points in the article then the noise is semantic. The receiver is the reader of the article. If the magazine were about sports then perhaps the receiver would be males between the ages of 12 and 55. Feedback within the magazine article is also not always easy or possible. the receiver can write a letter to the magazine but the magazine doesn't always pass it along to the writer so noise can really disrupt feedback in this case.
Radio Program
The channel from sender to receiver in this case is the radio waves. The sender in this situation would be the dj or host of the radio show. For fun, we'll say its talk radio. Howard Stern wants to send a clean, upright message to his audience, the receiver. However there is some internal noise on the receiving end. The audience can't fully receive Howard's message due to weird noises and vulgar language that came from Howard. But that doesn't stop their feedback. The audience begins to call in and complain. Except there is noise it must pass through again. This time it is semantic. Howard can't understand what everyone's problem is.
Television Show
The channel for a television show is of course the tv itself. The sender here could be a number of different people depending on the situation. We'll say this time its a talk show so that the host of the talk show is the sender. We'll take the show Wayne's World. Wayne is the sender and he wants his message of partying on and rock and roll to be received by the teenage audience. The noise here is mechanical because of all the loud guitar sounds and low grade audio equipment. So the audience responds with feedback of calling in and saying they can't hear everything. Wayne kind of hears them on the phone but Garth is playing drums way too loud. This would be enviromental noise.
The Communication Model works more efficiently for radio and television shows that allow people to call in and comment. However, if it were any other kind of television show then feedback would be very difficult. Every radio show I've ever heard of has allowed people to call in and comment so the radio show is the most efficient in the communication model.
Television obviously performs entertaining the best out of all the mass media. It has more shows and more people following it than any other form of mass media. I would have to say the newspaper would perform informing the best if you include online versions of it. I don't pick up many newspapers to read but read NY Times online quite frequently. Furthermore, television would also have to win for most persuasive form of mass media. So many people believe if they see it on tv it must be true.
The Newspaper Article
The channel would be the newspaper itself containing the article. The sender in the newspaper article could well be the journalist himself. He wrote the article and is the one attempting to share it with others. The message itself is the article that he wrote. Of course there is noise which interrupts this message. The noise could easily be semantic, enviromental or internal. The receiver in this model would be the reader/readers that the journalist was attempting to reach. Feedback isn't always as easy to get with a newspaper article however there are some types of articles in which the readers can respond to the article with a letter to the paper and the paper publishes it. The feedback also passes through noise where their intentions might be misinterrpreted by the journalist. Finally shared meaning is obtained through the nespaper article.
The Magazine Article
The channel here is the magazine itself that contains the article. The sender in the magazine article is logically the writer of the article. The message, like in the newspaper, is also the article itself. If the receiver doesn't understand the writer's points in the article then the noise is semantic. The receiver is the reader of the article. If the magazine were about sports then perhaps the receiver would be males between the ages of 12 and 55. Feedback within the magazine article is also not always easy or possible. the receiver can write a letter to the magazine but the magazine doesn't always pass it along to the writer so noise can really disrupt feedback in this case.
Radio Program
The channel from sender to receiver in this case is the radio waves. The sender in this situation would be the dj or host of the radio show. For fun, we'll say its talk radio. Howard Stern wants to send a clean, upright message to his audience, the receiver. However there is some internal noise on the receiving end. The audience can't fully receive Howard's message due to weird noises and vulgar language that came from Howard. But that doesn't stop their feedback. The audience begins to call in and complain. Except there is noise it must pass through again. This time it is semantic. Howard can't understand what everyone's problem is.
Television Show
The channel for a television show is of course the tv itself. The sender here could be a number of different people depending on the situation. We'll say this time its a talk show so that the host of the talk show is the sender. We'll take the show Wayne's World. Wayne is the sender and he wants his message of partying on and rock and roll to be received by the teenage audience. The noise here is mechanical because of all the loud guitar sounds and low grade audio equipment. So the audience responds with feedback of calling in and saying they can't hear everything. Wayne kind of hears them on the phone but Garth is playing drums way too loud. This would be enviromental noise.
The Communication Model works more efficiently for radio and television shows that allow people to call in and comment. However, if it were any other kind of television show then feedback would be very difficult. Every radio show I've ever heard of has allowed people to call in and comment so the radio show is the most efficient in the communication model.
Television obviously performs entertaining the best out of all the mass media. It has more shows and more people following it than any other form of mass media. I would have to say the newspaper would perform informing the best if you include online versions of it. I don't pick up many newspapers to read but read NY Times online quite frequently. Furthermore, television would also have to win for most persuasive form of mass media. So many people believe if they see it on tv it must be true.
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